Who is Birthpools
Guido
Sales manager
Guido is responsible for B2B sales, working closely with hospitals, birth centers, and midwifery practices. With a customer-focused approach, he helps healthcare professionals find the best water birth solutions tailored to their needs.
In addition to his sales role, Guido provides on-site demonstrations, offering in-depth explanations of our birth pools and how they fit into clinical practice. His product knowledge and practical insight make him a trusted advisor for both new and long-term clients.
Peter Machiel
Managing director | Co-owner
Together with Frank, Peter Machiel oversees the overall management of Birthpools. He is responsible for product procurement and maintains strong relationships with suppliers to ensure the consistent quality and availability of our birth pools.
Peter Machiel also advises and supports hospitals and birth centers with the implementation of the fixed FP3 birth pool. His blend of strategic leadership and hands-on experience makes him a trusted partner for healthcare providers looking to integrate water birth into their standard care offering.
Charlotte
Head of marketing
Charlotte leads all marketing activities at Birthpools, both online and offline. She develops and coordinates campaigns, manages brand consistency, and ensures our communications, from social media to trade show materials, are clear, recognizable, and effective.
With a keen eye for detail and a strong focus on the target audience, Charlotte knows how to connect with both healthcare professionals and expectant parents. She works closely with the entire team to align marketing with strategy, sales, and product experience. Whether it's a product launch, content plan, or customer newsletter, Charlotte makes sure every message is on point, relevant, and engaging.
Her mission? To make Birthpools stand out through quality, trust, and meaningful communication.
Frank
Creative director | co-owner
Frank co-leads the overall direction of Birthpools and is the driving force behind our visual identity. He ensures our branding remains consistent, trustworthy, and professional across all platforms, from packaging to the website.
While the birth pools themselves are not designed in-house, Frank plays a key role in how they are presented and experienced. He focuses on customer experience, both online and offline, ensuring that every interaction with Birthpools reflects our core values.
His creative vision shapes the look, feel, and experience of the Birthpools brand.
Paulien
Midwife | trainer
Paulien is a registered midwife with a strong focus on water birth. At Birthpools, she trains and supports healthcare professionals in midwifery practices, hospitals, and birth centers. Her sessions combine practical guidance with evidence-based insights, empowering teams to work safely and confidently with birth pools.
She is also actively involved in research related to water birth. With hands-on experience in both primary care and hospital settings, Paulien bridges the gap between academic knowledge and clinical practice. She stays closely up to date with the latest developments and contributes to improving standards and protocols.
Known for her expertise and approachable style, Paulien is a trusted partner for professionals looking to integrate water birth into their care.